True North Trading: The Original Champions of TOOPS Cereal Urge Retailers to Stick with the Pioneers

Doral, FL – March 12, 2025 – For over a decade, True North Trading, LLC has been the driving force behind TOOPS cereal in the United States, turning a little-known Latin American import into a breakfast aisle staple. As the company that introduced FLIPS to American consumers in 2010 and guided its rebrand to TOOPS in 2018, True North has built a legacy of dedication and trust. Now, as the manufacturer—proven to be unethical and unloyal—sells to new importers looking to profit off True North’s hard work, the company is urging former, current, and future customers—retailers and subdistributors—to stand by the original trailblazers who made TOOPS a success.

A Decade of Building a Brand

True North didn’t just import a cereal—they created a market. Starting with FLIPS in 2010, they traveled nationwide, meeting store owners and partnering with subdistributors to bring a unique filled cereal to American tables. By 2018, their efforts birthed TOOPS, with flavors like Extra Chocolate and Cookies and Cream, solidifying a brand they alone nurtured for over ten years.

The Threat of Opportunists

That legacy is now threatened. The manufacturer’s disloyal decision to sell to new importers has unleashed a wave of opportunists eager to exploit True North’s groundwork. These latecomers, lacking the history or hustle, target the same customers True North cultivated, banking on a market they didn’t build.

Why True North Stands Apart

True North offers partnership, not just product. Retailers and subdistributors—past, present, and future—know the reliability of a team that’s been there from day one. The new importers bring no such value, only a lazy attempt to cash in.

A Plea to Retailers and Subdistributors

True North calls on its community:

• Former customers: Return to the team that earned your trust.
• Current customers: Stay with the ones who’ve stood by you.
• Future customers: Start with the pioneers, not the pretenders.

“Don’t reward the manufacturer’s betrayal or these imitators’ shortcuts,” said a True North spokesperson. “Work with us—the ones who made TOOPS what it is.”

The Path Forward

True North is forging ahead, ready to grow TOOPS with loyal partners. Contact them at info@truenorthtrading.net or 786-361-7592 to join the original champions.

True North Trading is the heart of TOOPS’ success. Choose the pioneers over the profiteers.