New Toops® Flavor

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New Toops® Flavor

April 23, 2020 Uncategorized 0

 Doral, FL (March 12, 2020)- True North Trading, LLC, a Doral, FL based company that imports and distributes products from Latin America into the United States, announces two (2) new flavors for the popular cereal TOOPS®; Extra Chocolate and Cookies and Cream.

First introduced in 2010,TOOPS® flavors consisted of Chocolate and Dulce de Leche.  An outer cookie or pillow filled with Chocolate or Dulce de Leche respectively.  “The two new flavors are an exciting addition to the brand”, said Joe Feo, president True North Trading.  Extra Chocolate TOOPS® is a chocolate cookie or pillow filled with creamy chocolate.  “More Chocolate, More Flavor” is the tagline that will be on all the packaging.  “This is a must have for all chocolate lovers out there,” said Laura Montoya, an executive at the factory where TOOPS® is made.  Cookies and Cream, is also a chocolate cookie or pillow but it is filled with delicious cream.   

Extra Chocolate will be available for distributor orders as soon as April 10th, 2020, cookies and cream will follow a month later.  “These new flavors were first introduced in Colombia where it is manufactured, and have been a great success” added Montoya.  Both will be available in a 7.8oz box and a snack size 4.2oz bag.  

For more information on these two new flavors, as well as other products offered by True North Trading, please visit or contact them at: 


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