Zupla Plastic Cups: A Convenience Retail and Foodservice Opportunity
True North Trading is introducing Zupla plastic cups to convenience retailers, gas stations, foodservice operators, wholesalers, and regional distributors. We are actively seeking distribution and retail partners who want a practical beverage-packaging line for fountain drinks, cold beverages, takeout, and everyday foodservice.
A high-frequency convenience-store category
Cold beverages remain an important traffic and profit driver for convenience stores. According to NACS, cold dispensed beverages represented 7.5% of foodservice sales in 2023, while category sales increased 9.6% year over year. Average monthly sales per store rose from $4,836 to $5,301, and the category delivered a reported 51.76% gross margin.
The customer behavior is equally compelling. NACS reported that 37.8% of surveyed convenience-store shoppers visited to quench their thirst. Among shoppers who purchase beverages at convenience stores, 99% do so at least monthly and 73% buy weekly or more often. A dependable cup program helps operators serve that repeat demand while reinforcing value, speed, and consistency.
Why the cup matters
A plastic cup is more than packaging—it is the part of the beverage experience the customer carries out the door. Retailers and foodservice operators need cups that fit their beverage stations, work with the appropriate lids, present drinks cleanly, and perform reliably during travel.
- Fountain drinks and self-service beverage stations
- Cold beverages for convenience stores and gas stations
- Quick-service restaurants, cafés, and takeout counters
- Events, catering, hospitality, and institutional foodservice
- Wholesale and cash-and-carry beverage-supply assortments
An opportunity for retail and distribution partners
True North Trading is seeking distribution and retail partners for Zupla plastic cups. We welcome conversations with convenience-store groups, gas-station operators, foodservice distributors, restaurant-supply companies, wholesalers, independent retailers, and regional chains.
Our team can discuss assortment planning, cup and lid requirements, case-pack needs, merchandising, regional opportunities, and routes to market. If your business supplies or serves cold beverages, we would like to explore how Zupla can fit your program.